The purpose was to inform prospective students about the advantages of enrolling at DMC, using a modern parallax scrolling interface to make the message both engaging and easy to navigate.
🎯Objectives
- Showcase 5 compelling reasons to attend DMC
- Incorporate interactive visuals and iconography
- Embed testimonial videos from students and staff
- Guide visitors to take action: sign up, learn more, or schedule a visit
🛠️ Tools & Techniques
- Adobe Muse: This no-code platform allowed me to focus on layout, animation, and UX without needing advanced programming.
- Parallax Design: Used scrolling animations and layered visuals to create depth and movement, making the site more dynamic.
- Custom Icons: Designed a series of colorful icons to visually represent each of the 5 reasons to choose DMC.
- Website Animatics: Used transitional effects for video previews and action prompts to boost user interaction.
📋 Key Features
- Header Animation: Bold 3D “Why Choose DMC?” title animation to instantly grab attention.
- 5 Reasons Section: Illustrated with custom icons and hover-triggered tooltips for more information.
- Video Testimonials: Interactive DMC TV player embedded directly into the page.
- Call-to-Actions: Options to sign up for the newsletter, learn more about DMC programs, or schedule a campus visit.
This project not only elevated our digital marketing materials but also deepened my skillset in UI/UX design, Adobe Muse development, and interactive storytelling—all while highlighting the unique value of Dade Medical College to potential students.
