TUF is a body and skin care product line designed specifically for men in the South American market. It competes with other men's body care brands such as Dove and Old Spice. The overall look and feel of TUF reflect the ruggedness associated with men and outdoor activities, while also appealing to the simplicity preferred by the target audience.
TUF is straightforward. It is made for men who want to take care of their bodies without feeling any less masculine. With TUF, they can not only look good but also feel confident in their appearance.
