Project Specs: Logo,product and ads
Brief: Aimed to a South American market, TUF is a body and skin care product line specifically made for men. Created to compete with other men’s body care products such as Dove and Old Spice. The whole look and feel of the line is meant to reflect the ruggedness of men, outdoor activities, and the simplicity of the target audience.
Straight to the point. TUF is made for men who like to take care of their bodies but do not like to feel any less of a man for doing so. With TUF they can look and feel good.