As the in-house graphic designer for the Better Florida Foundation (BFF), I was responsible for establishing the visual direction of the nonprofit's digital presence. The Foundation's mission—to provide relief and education to underprivileged indiviAs the in-house graphic designer for the Better Florida Foundation (BFF), I was responsible for establishing the visual direction of the nonprofit's digital presence. The Foundation's mission is to provide relief and education to underprivileged individuals, and this mission, along with the need to ensure that the visual system complements the logo design, guided all of my design decisions.duals—as well making sure the visual system complimented the logo design, guided all of my design decisions.
🎨 Scope of Work
I was responsible for:
- Designing the website layout and user interface within accessibility guidelines
- Creating a full icon system to simplify navigation and enhance user experience
- Developing email flyers, social media graphics, and event-specific assets
- Building a consistent visual identity across desktop, tablet, and mobile views
🧭 Design Concept
The look and feel of the site uses warm, textured backgrounds and a chalky, hand-touched aesthetic to evoke approachability and community connection.
- Color Palette: Muted slate gray and chalkboard black offset by cheerful orange and sky blue tones
- Logo: Features a rising sun and human figures holding hands, symbolizing hope and unity
- Icons: Flat illustrations for categories like “Raffle,” “Pledge,” and “Feed Me” create a cohesive visual system
- Typography: Bold sans-serif fonts balanced with handwritten headers for warmth
📱 Digital Deliverables
- Website Pages: Homepage, Program Descriptions, Donor Spotlights, Events, Contact
- Social Media Skins: Custom Facebook and Twitter branding
- Interactive Campaign Pages: Like the Electra Cruiser Giveaway and Haiti Donation Drive
- Digital Flyers & Badges: Optimized for sharing and email marketing
This project was about more than creating a clean interface—it was about communicating care. Every pixel aimed to support BFF’s mission: offering a helping hand to friends in need.
Buttons Up and Over Stages
Landing page for raffle tickets.
Social Media Pages
E-Flyers For Events
E-mail Signature
