PUPA is a bold reimagining of the burial experience, offering eco-conscious artisan coffins that celebrate transformation, renewal, and personal expression. Designed for individuals who wish to "leave in style," PUPA challenges the traditional somberness of funeral products with colorful design, deep symbolism, and sustainability at its core.
🔤 Logo Concept
The PUPA logo is a visual metaphor for life’s final metamorphosis. Each letterform hints at the elongated shape of a cocoon, the shape of the coffin, while the negative space in the letters resembles sprouting plants, reflecting the idea of returning to the earth. The name “PUPA” refers to the transformative stage between larva and adult in insects—mirroring the spiritual and physical shift from life to afterlife.
🖥️ Flash Website
The accompanying Flash website invites users into a calm, whimsical world that lightens the tone of an otherwise heavy topic. Flowers act as interactive navigation elements, and the gentle, retro palette reinforces the brand’s warm, approachable tone. Visitors can explore coffin styles with playful names like Flower Power, Aztec, and Waves, each offering a personalized, expressive way to honor a unique life lived.
💬 Brand Philosophy
PUPA isn't just about death—it's about transcendence, sustainability, and honoring individuality. Each coffin is biodegradable, designed to decompose and nurture new life, closing the circle of existence in harmony with nature.
