While working at BBC International, I designed children's footwear for globally beloved character licenses such as Monster High and Hello Kitty. These styles were then manufactured for large-scale retail distribution through partners like Target, Walmart, and FFANY.
Each design blended fashion-forward silhouettes with playful character storytelling. I carefully balanced on-trend shapes and materials—like holographic overlays, glitter accents, platform wedges, and bold color palettes—with recognizable brand assets including custom trims, character prints, and logo embellishments. I collaborated across departments to ensure every design was not only marketable but also manufacturable.
